Friday, June 13, 2008

What’s in Your Email Signature?

Your email signature can be a great way to help promote your book. Include some brief info about your book and a hyperlink to your website or your publisher’s (if you don’t have a website, although you really should) for people to check out. Add a signature to your personal email account (and your work one, if you can) which references your book.

Here is the email signature
Ted Savas and I use:

- For inside information on the world of publishing and book marketing, see our new blogs at and


Here are just a few examples of our authors’ signatures from emails that I received today:

Colt Foutz, author
Don Warren and Sixty Years with the World Champion Cavaliers Drum & Bugle Corps

NEW in stores July 1! Learn more at


J. David Petruzzi

See my books at or
My publisher:
Find both books on


Mark Wilensky,
author of "The Elementary Common Sense of Thomas Paine: An Interactive Adaptation for All Ages"
(Savas Beatie LLC,
Available at excellent bookstores everywhere.


Think about the number of emails you send out in a day, the number of people whose messages you reply to, and also who those emails might get forwarded to. You never know. Everyone you know and everyone THEY know might potentially be someone who could be interested in your book.

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