Your email signature can be a great way to help promote your book. Include some brief info about your book and a hyperlink to your website or your publisher’s (if you don’t have a website, although you really should) for people to check out. Add a signature to your personal email account (and your work one, if you can) which references your book.
Here is the email signature Ted Savas and I use:
- For inside information on the world of publishing and book marketing, see our new blogs at http://www.savasbeatie.blogspot.com/ and http://www.savasbeatiemarketing.blogspot.com/.
Here are just a few examples of our authors’ signatures from emails that I received today:
Colt Foutz, author
BUILDING THE GREEN MACHINE:
Don Warren and Sixty Years with the World Champion Cavaliers Drum & Bugle Corps
NEW in stores July 1! Learn more at http://www.cavaliersbook.com/
J. David Petruzzi
See my books at http://www.stuartsride.com/ or http://www.gettysburgretreat.com/
My publisher: http://www.savasbeatie.com/
Find both books on Amazon.com
author of "The Elementary Common Sense of Thomas Paine: An Interactive Adaptation for All Ages"
(Savas Beatie LLC, http://www.savasbeatie.com/
Available at excellent bookstores everywhere.
Think about the number of emails you send out in a day, the number of people whose messages you reply to, and also who those emails might get forwarded to. You never know. Everyone you know and everyone THEY know might potentially be someone who could be interested in your book.