The Battle of Big Bethel book trailer

Robert E. Lee in War and Peace book trailer

Savas Beatie in Book Business Magazine

Lemonade, cigars, and steak. While it's clear which item might not make the best pairing to your palette, all three work together to form a perfect book marketing example in a recent article written by Savas Beatie Managing Director Theodore P. Savas for Book Business Magazine. 

Enjoy the article and story, and here's to hoping it gets your creative juices flowing as well. 

Read the article here.

Using LinkedIn to increase author event attendance

Two and a half years after the release of Abraham Lincoln and the Structure of Reason, authors Dan Van Vaften and David Hirsch continue to gain media coverage and have successful book signing events. While updating me on another well-attended presentation, co-author Dan Van Haften mentioned that using his LinkedIn connections helped spread the word about his events. Below you'll find the simple step-by-step method he used to increase his reach. It's a straightforward approach for other authors to replicate. - Sarah Keeney

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When I retired from Alcatel-Lucent in 2007, I had 40 LinkedIn connections.

Shortly after Abraham Lincoln and the Structure of Reason was published, I started sending out LinkedIn connection requests to everyone on LinkedIn I had contact with during my 37 year Bell Labs/AT&T/Lucent/Alcatel-Lucent career.

Over time I got to 330 LinkedIn connections.

After Barack Obama, Abraham Lincoln, and the Structure of Reason was released as an ebook in June, 2012, I sent email notices to a large number of media people identified through the Bacon’s Media Guide.

After sending out a few hundred emails to publicize the ebook, I clicked on the LinkedIn option to send a LinkedIn connection request to every person in my email contact list. I received numerous acceptances, some as many as six months or more later. My first media acceptances were an editor from Duluth and from Green Bay.

I then realized I could send LinkedIn connection requests to all people connected to my new media “friends”. I sent out a large number of requests, over time building up media contacts across the country.

I got to 500+ LinkedIn connections (currently about 750). These connections included people such as Judy Woodruff. They included many people in the Washington, D.C. area, as well as the New York City area.

When I had an event at Ford’s Theatre, I sent out LinkedIn InMail to my contacts in the Washington, D. C. area. One hundred fifty people showed up.

When I had an event at the DuPage History Museum, I sent out LinkedIn InMail to my Chicago area contacts. Some people I knew sent their regrets (they were in China, they had a conflict, etc.). Twenty three people showed up, and I sold ten books. I knew at least three people in the audience already had one (or both) of our books.

When David and I participated in the Redoglake Book Salon, I sent out LinkedIn InMail to media people in the New York City area, plus most areas outside Chicago.

- Dan Van Haften
The Structure of Reason

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Another Intoxicated Pilot Removed from Plane; Flying Drunk Still Relevant Today

Flying Drunk: The True Story of a Northwest Airlines Flight, Three Drunk Pilots, and one Man's Fight for Redemption By Joe Balzer (Savas Beatie, 2009)

On January 4, 2013, an American Eagle captain was removed from an aircraft carrying 53 passengers set to leave the Minneapolis-St. Paul International airport due to intoxication.

Since 2008, the number of intoxicated pilots has held steady. 

“One of the most notorious cases of a pilot drinking and flying occurred in 1990, when the captain, flight engineer and first officer were arrested when their flight from Fargo landed at the Twin Cities airport,” wrote Paul Walsh from Star Tribune.

On March 8, 1990, an intoxicated three-man crew, including Flight Engineer Joseph Balzer, flew a Northwest Airlines Boeing 727 with 91 passengers aboard from Fargo, North Dakota to Minneapolis, Minnesota.

Joe Balzer had always dreamed of flying. He pursued his goal with a vigorous passion and earned his pilot licenses, piling up hours of flight time with a wide variety of planes and jets with one overarching goal: to one day fly for a major airline. But Joe had a problem. He was an alcoholic and refused to admit to himself that he had a problem. 

“I compromised my own personal value system,” said Joe Balzer, “Alcohol got the best of me again, and it was going to ruin my career. I didn’t realize I was an alcoholic; I didn’t want to be one of ‘those’ people.”

Joe Balzer’s book, Flying Drunk, is a journey of the human spirit, from childhood to hell, and back again. “We need to get help for pilots who are tempted to drink, because when we do, we have the highest success rate,” said Balzer.

Balzer and the recent American Eagle incident are not the only pilot intoxications to ever make headlines. Hollywood has also taken a stab at the issue with Denzel Washington’s new movie Flight about an airline pilot who saves a flight from crashing, but an investigation into the malfunctions reveals signs of intoxication.

About the Author

Joe Balzer is currently a pilot for American Airlines with more than 15,000 hours of flight experience. He has a Master's Degree in Aerospace Education and is also an inspirational speaker, traveling around the country speaking to pilots and other groups on the dangers of alcohol and other addictions, bringing his audience to laughter and tears with his powerful message of hope. Joe lives in Tennessee. Flying Drunk is his first book.

For more information, visit the book's page.

New Book Series, Emerging Civil War, Debuts

Savas Beatie is pleased to announce the debut of the Emerging Civil War Series. The first two titles will be co-authored by Chris Mackowski and Kristopher White.

The Emerging Civil War Series offers compelling and easy-to-read overviews of some of the Civil War’s most important battles and issues.

“The Civil War is America's great story. What makes it so vital, though, is that it's not just the story of us as a nation, it's the story of us as individuals--real people with real hopes and fears and dreams and flaws. Telling those very human stories in the context of that vital national story sits at the heart of this series,” said author Mackowski.

Authors Mackowski and White have worked for years along Fredericksburg’s Sunken Road and Stone Wall, and they’ve escorted thousands of visitors across the battlefield. Simply Murder, the first book in the series, will be available from Savas Beatie in December 2012 and debut at the 150th anniversary events at Fredericksburg & Spotsylvania National Military Park Virginia.

Simply Murder: The Battle of Fredericksburg, December 13, 1862, not only recounts Fredericksburg’s tragic story of slaughter, but includes invaluable information about the battlefield itself and the insights Mackowski and White learned from years of walking the ground. 

“Readers will see the war in a new way, through fresh perspectives. We want to grab their attention and, I hope, lead them on to further study and deeper understanding,” said Mackowski.

This will be followed by the second book in the series, A Season of Slaughter: The Battle of Spotsylvania Court House, May 8-21, 1864, scheduled to release in 2013.

"We are always on the lookout for new ways to bring Civil War material to our readers," said Savas Beatie Marketing Director Sarah Keeney. "We know Civil War-lovers will see value in this series, and I'm sure we'll create some new history fans with the easily-accessible content in the Emerging Civil War Series."

About the Authors

Chris Mackowski is a professor in the School of Journalism and Mass Communication at St. Bonaventure University in Allegany, New York, and also works with the National Park Service at Fredericksburg & Spotsylvania National Military Park, which includes the Fredericksburg, Chancellorsville, Wilderness, and Spotsylvania battlefields.

Kristopher D. White is a historian for the Penn-Trafford Recreation Board and a continuing education instructor for the Community College of Allegheny County near Pittsburgh, Pennsylvania. He served for five years as a staff military historian at Fredericksburg & Spotsylvania National Military Park, and is a former Licensed Battlefield Guide at Gettysburg.

Longtime friends, Mackowski and White have co-authored several books and numerous articles for various Civil War magazines. They also co-founded the blog Emerging Civil War, which can be read here.

Thank Our Troops During Military Appreciation Month

In honor of November, Military Appreciation Month, you're invited to send words of encouragement and gratitude to our deployed troops overseas. Tell our troops how much they mean to you and our country, messages will be delivered Thanksgiving and Christmas day. Announcement to be made on Katie Couric next Tuesday, November 20th. If you have a special service member in mind, collaborate with friends and family and create your own message at www.evergram.com

Send your message now: ThankOurTroops.Evergram.com

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UPDATE December 3, 2012:

There's still time to send a message to troops overseas! Send your message from now until Christmas following the simple steps at the link below.

As seen on Katie Couric,  Evergram - a keepsake messaging platform - has announced an outreach program for military families and civilians. Evergram invites you to send words of encouragement and gratitude to our deployed troops overseas. Tell our troops how much they mean to you and our country by sending a message through ThankOurTroops.Evergram.com. Messages will be delivered on Christmas Day!