Thursday, June 26, 2008

Author Radio Shows

Two Savas Beatie authors have started their own radio shows this year. Author Mike Volkin (The Ultimate Basic Training Guidebook and Workbook) started a show about basic training a few months ago. He got a call from someone in the military’s marketing department right after the first show, and sales of his book have skyrocketed since the show began.

Building the Green Machine author Colt Foutz started a radio show for the drum and bugle corps world with the first show airing this week on Blog Talk Radio. His show is complete with marching band music and he talks with movers and shakers in the drum corps world. The Cavaliers just started their summer tour so the timing couldn’t be better for this new show.

Blog Talk Radio hosts can easily run shows from their own home or office for free. Shows are archived on each show’s webpage so a listener who stumbles across your show in a few months can go back and listen to all the previous shows. Also, people who are listening live can call in to the show to chat live on air. What a great way to interact with people interested in your book’s topic, provide content for listeners, and spread the word about your book all at the same time. Soon we will have a portal on the Savas Beatie website with links for all of our authors who have shows.

Tuesday, June 24, 2008

Author Radio Interviews Pay Off

Ted Savas had a poll on his blog recently: Have you ever bought a book after hearing the author on a radio interview? 75% of people said yes. Authors, this goes to show you how important a radio interview can be to spreading the word about your book. Whether it is a small town radio station interview on a weekend morning, a popular drive-time show in a mid-size city, or a syndicated talk show, being interviewed about your book pays off. The pay off is both in immediate sales and those that occur down the road, as people who heard you being interviewed spread the word.

Here are a couple of ideas for setting up radio interviews:

1. TIMING: Think about what time of the year would be best for an interview about your book. If it’s a new release, there’s your hook. Times of the year that match a theme in your book also work. Gary Moore is frequently interviewed about his book Playing with the Enemy (about his father’s life and baseball career) on and around every Father’s Day. If your book is about a particular holiday or historic battle, try to set up interviews to coincide with that date. Producers and hosts are always looking for a way to tie a guest into something happening locally or a current event.

2. TRAVEL: Will you be traveling for your job or a book signing event in the near future? See about setting up a radio interview at that city’s local radio station. Find out from a local which show would be the best fit. Or, call the radio station directly and see if they have a suggestion. Some colleges have great radio stations as well. Consider calling the local Chamber or Commerce or an independent bookstore and ask for a suggestion. Usually people who work at these places are more than happy to help. Or, they can point you in the right direction.

What else can you do to help promote your book on the radio? Even better, rather than just be interviewed, have your own radio show and interview others. More on that in the next post . . .

Friday, June 13, 2008

What’s in Your Email Signature?

Your email signature can be a great way to help promote your book. Include some brief info about your book and a hyperlink to your website or your publisher’s (if you don’t have a website, although you really should) for people to check out. Add a signature to your personal email account (and your work one, if you can) which references your book.

Here is the email signature
Ted Savas and I use:

- For inside information on the world of publishing and book marketing, see our new blogs at and


Here are just a few examples of our authors’ signatures from emails that I received today:

Colt Foutz, author
Don Warren and Sixty Years with the World Champion Cavaliers Drum & Bugle Corps

NEW in stores July 1! Learn more at


J. David Petruzzi

See my books at or
My publisher:
Find both books on


Mark Wilensky,
author of "The Elementary Common Sense of Thomas Paine: An Interactive Adaptation for All Ages"
(Savas Beatie LLC,
Available at excellent bookstores everywhere.


Think about the number of emails you send out in a day, the number of people whose messages you reply to, and also who those emails might get forwarded to. You never know. Everyone you know and everyone THEY know might potentially be someone who could be interested in your book.

Monday, June 9, 2008

Review Copy Lead Time

To read a report of our time at Book Expo America, check out Ted Savas’ blog post here.

It’s amazing how fast deadlines come up in the book world. For example, we had to submit a complete list of our Fall 2008 titles to our distributor in April. Yes, April. And we already have a firm lineup for our Spring 2009 season. Another deadline with a lot of lead time? Getting advanced reading copies of books to large reviewers such as Publishers Weekly, Library Journal, Foreword Magazine, etc. They require review copies three months in advance of publication. Maybe you already knew this, maybe you didn’t. I had a talk with an editor at one of these publications a couple years of ago. She no longer works there, but told me at the time that if they don’t receive TWO copies of a book at least three months before publication, they don’t even consider reviewing it.

Our big Fall book Once a Marine will be released September 15. Last week we prepared and mailed packets and galleys to all the major reviewers. If you are gathering a list of publications that review books, keep in mind that they have different requirements. Some require one copy, some need two copies. Some only review advanced unedited copies (bound galleys), others only review from the final book. Find out what to send, when to send it, and who to send it “Attention to:” to have the best chance at getting your book reviewed.