Tuesday, October 29, 2013

Sharing Our Authors’ Content

Many of our authors have blogs and write some great content. We frequently share their posts on the Savas Beatie Facebook page and in our monthly newsletter to customers for others to see. Recently, we thought of a more effective way to make sure that our readers see this great content.

We sent out an email to our authors who have blogs and asked them to send us a link to a recent post on their blog with some historical content (preferably one that mentioned their most recent book by name with an image of the book cover). Or, write a new post and email us that link. We collected these links for a week, and then put together an email listing these posts, plus the name of the author, a link to his blog, and the name of his books that we published.

Click on the image above to view the email we sent out. Make sure you let the author know you appreciate his blog and posts by leaving a comment. Sometimes being an author is lonely work, and they always appreciate knowing you are there, and supporting their work. Happy Reading!

Thursday, October 17, 2013

Savas Beatie to Sell Angle Valley Press Titles

For Immediate Release

Contact: Sarah Keeney, 916-941-6896, sarahs@savasbeatie.com.

El Dorado Hills, CA, October 17, 2013

Savas Beatie is pleased to announce that it has finalized an agreement with Angle Valley Press to distribute its titles into non-book trade accounts within the United States and Canada.

Savas Beatie, a leader in the independent military and general history book publishing industry, has produced many award-winning titles and national book club selections. One of the company’s strong suits has been its ability to open and maintain a vibrant revenue stream outside the general book trade. In addition to bulk specialty sales, the company has been especially successful establishing relationships with state and national park sites, gift shops, museum stores, and other related outlets. This ability has been especially important given the weak general economy and shuttering of Borders, Inc.

Angle Valley Press of Winchester, Virginia, is an independent craft publisher of unique award-winning books on the Civil War and is well known to students and buffs of the conflict.

“We have long respected what John Fox does at Angle Valley, and his books are always well-received by the community,” explains Managing Director Theodore P. Savas. “This agreement allows each of us to focus on our strengths. This broadens the title selection Savas Beatie can offer outside the book trade, and John can focus more of his attention on creating additional titles for sale.”

Angle Valley Press’s publisher, John Fox, is also looking forward to the partnership. “This indeed is a win/win for both of us, and allows me to focus on two exciting new titles we have planned for release soon. I am very pleased to be working with a dynamic and creative company like Savas Beatie.”

About Savas Beatie

Savas Beatie LLC is a leading independent military and general history publishing company. For more information, visit www.savasbeatie.com

About Angle Valley Press

Angle Valley Press is an independent craft publisher of unique award-winning books on the War Between the States. Accurate & Dependable. Our books cover new ground. For more information, visit www.anglevalleypress.com

Tuesday, October 8, 2013

Engaging your audience – Book covers determined on Facebook

There are two seasons per year in the book publishing world: Spring (January through June) and Fall (July through December). Twice a year, we compile a list of titles that we will be publishing the following season for our distributor Casemate to present to the book trade. Unlike many publishers, we always engage the author in the process and have many rounds of back and forth to determine book titles, create subtitles, and develop just the right catalog description for each book. This season, we decided to engage our READERS in the process too, and asked for their thoughts as we created the front covers of each book. It was a fun, interactive, and rewarding process.

Step 1: As usual, we collected suggestions from authors of what photos, images, or illustrations they thought should appear on the front cover of his or her book, and looked into acquiring high resolution images and the rights to reproduce each image.

Step 2: After sifting through the options, we posted a book title, subtitle, and potential cover image on our Facebook page every day for one upcoming title, and opened up the comments for a dialog with our readers to get their suggestions, feedback, and thoughts.

Step 3: We took their ideas into consideration, worked with our graphic design to create some wonderful covers, and posted the end results on our Facebook page to complete the process.

Scroll down to read the comments on our Facebook page for the last few weeks. We had a wonderful exchange with a lot of readers who are already looking forward to our 2014 line-up and our Facebook Insights for the past month show dynamite numbers!

Wednesday, October 2, 2013

Author J.D. Petruzzi and Civil War Times x 3

We're always looking for ways to increase exposure for Savas Beatie books and authors. What's better than an advertisement? A book review. What's better than a book review? An article. What's better than an article? How about three?

In the latest issue of Civil War Times (December 2013), Savas Beatie author J.D. Petruzzi is mentioned not once, not twice, but three times!

Click here to see the three mentions, which included:

- a review of The Gettysburg Campaign in Numbers and Losses by Harry Smeltzer
- J.D. Petruzzi chiming in in reference to a long lost ancestral photo
- a shout-out to Plenty of Blame to Go Around by an informed reader

How's that for some great, steady exposure for both a new book release and a steady-selling backlist title?