There’s never a bad time to promote your book. (Ok, if you send out a press release about your book on Christmas Eve, it might get overlooked.) But, there are some really opportune times when you can make the most of your efforts. Here are a couple quick examples from two of our authors who are using the excitement in their books’ respective community to help spread the word about their new titles:
1. Sports by the Numbers co-author David Horne has entered the blogoshpere to promote the release of two spring baseball titles in the series: Major League Baseball and New York Yankees. He’s using the excitement of baseball fans who are looking forward to the upcoming season (talking about it, making predictions, etc.) and publishing blog posts and commenting on other baseball blogs and forums revolving around the upcoming season. The timing couldn’t be more perfect.
2. Colt Foutz is using a similar timeline for his book Building the Green Machine. He has a great blog on his website where he talks about his new book and the Cavaliers, about whom the book is written. The Cavaliers’ huge summer tour is just around the corner, and anticipation leading up to the Drum and Bugle Corps tour season is mounting. He knows Cavalier fans are excited about the upcoming season and is offering his website blog as a sounding board for people who want to discuss the upcoming season. While visitors are there, they can learn more about his book and check out excerpts.
Both examples are perfect for fans and readers anxious for winter to end and ready for the spring and summer seasons to arrive. How can you time your book marketing efforts to create buzz about your book and receive the best response?