Wednesday, August 12, 2009

Authors - Be your own promoter while traveling

Here’s an example of how one author has promoted his own book effectively.

Mark Hughes, the author of "The New Civil War Handbook," notified us in early June that he would be vacationing and could make stops at various locations where he could do book signings.

One of his destinations was California, so he and his family were able to come by and visit our office. It’s always nice to meet an author, and we don’t get too many visits up here in Northern California. It was a definite bonus for us to meet the Hughes family. While in California he also visited the Nixon Library and mentioned to us that they sold Civil War books in their bookstore. We followed up on that lead and now the bookstore is placing an order for the Handbook.

Some of the venues that he planned on visiting included Chickamauga, Chancellorsville, Richmond, Fredericksburg, Manassas, Harper’s Ferry, Ford’s Theatre, Antietam, Gettysburg, Fort Sumter, and Kennewsaw Mountain. Quite a trip! We were able to schedule book signings at about half of these places resulting in the pre-sale of 193 books. You read that correctly. Those stores that weren’t able to have Mark in for signings did accept review copies of his book and are in the process of approving the book for their inventories. Mark also spoke to the rangers and bookstore managers of the places he visited but at which he didn’t do signings, and that has also resulted in his book being considered at those locations.

Of the locations where he did signings, more than 80% of the books sold and those bookstores are placing re-orders. Mark Hughes has referred us to some of the other places he visited including the Clara Barton National Historic Site. He has also set up signings on his own including one at the Mauney Memorial Library near where he resides. All of Mark’s efforts have increased the visibility and sales of his book.


Anna Grace Hughes said...

It was nice meeting you as well. While Daddy was out promoting the book my mom and I toured around the area and visited several National Park Visitor Centers.

Anna Grace Hughes

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