Casemate recently published a book titled Day of the Panzer: A Story of American Heroism and Sacrifice in Southern France by Jeff Danby.
Along with each copy of the book sent out as a review copy, given away by the author, or signed by the author at a book signing event, they include a business card and a bookmark. The business card includes a thumbnail of the book cover (where you typically see a business logo, on the left hand side), some brief specs on the book, and Casemate’s contact info. The bookmark includes the book cover image and the following message:
“If you enjoy this book, please consider writing a review at the following websites:”
Following are website urls for Amazon and Barnes and Noble, and brief instructions on how to pull up the book’s page on each site and review it.
I know the bookmark idea is a common one, but asking the reader to write a review of the book on the bookmark is something I hadn’t seen before. What a great idea, and a call-to-action way to increase the number of reviews for your book on websites such as Amazon! Authors, think about designing and printing something similar for your book.
Have a great 4th of July.