Last week I received an email from Linda Carlson, who wanted some thoughts from PMA members to help her write an upcoming PMA Independent article. She is compiling information from publishers about distributing books to gift stores and other non-book retailers and wanted some real-life examples from publishing companies that work with these types of outlets.
It got me thinking about our history titles that are in museum gift shops throughout the country and how our authors help us get their titles into these outlets. Given that many of our titles are general and military history books, they fit well in national and state parks and museum gift shops. Here are some great ways authors can get their books into these outlets.
1. Check out gift shop book selections.
When visiting specialty bookstores and museum gift shops in your area and while traveling, comb through the store’s book selection. Do they have a particular focus in the type of book they carry? Do they just carry local interest titles? Will they be featuring an upcoming exhibit that ties in with your book? Will they carry books by local authors regardless of the subject matter? Find out.
2. Be available for speaking engagements.
Throughout the year, many parks and museums put on special weekend events and anniversary celebrations and hold conferences the public can attend. Many times authors speaking at these events can tack on a book signing. Our author Jerome Greene has a number of Western history books and is a frequent speaker at parks and museums throughout the West. This weekend he is speaking at a
3. Think broader.
Last weekend, our author Gary Moore was a panelist at the
Be on the look out for ways to tap into the lucrative gift shop outlet. Museum and park visitors are always anxious to pick up a book about a place they just visited or learn more about a local interest topic.