Tuesday, January 17, 2012
Tireless promotion at its finest
Savas Beatie is fortunate enough to have wonderful authors who promote their books tirelessly. Here is just one example of authors working on gathering contacts and increasing book sales no matter the time of year or location. With their permission, I am including an excerpt from a recent email by Abraham Lincoln and the Structure of Reason authors David Hirsch and Dan Van Haften.
This Sunday I should be having breakfast with Newt Gingrich (along with probably a few dozen others) at the Maccabee Deli in Des Moines. I plan on giving The Speaker a copy of Abraham Lincoln and the Structure of Reason. Will also mention Barack Obama, Abraham Lincoln, and the Structure of Reason if I have the chance and if it fits the conversation.
Meanwhile, Dan is in Washington.
DAN'S Washington DC Summary:
Politics and Prose - I stopped at Politics and Prose on Connecticut Avenue in Washington, DC, and spoke with Lissa Muscatine, one of the co-owners. Lissa served in the Clinton Administration as a Presidential Speechwriter and later as Communications Director to the First Lady. She was Senior Adviser and Director of Speechwriting in the State Department with Hillary Clinton as Secretary of State. I gave Lissa a copy of Abraham Lincoln and the Structure of Reason, and told her about Barack Obama, Abraham Lincoln, and the Structure of Reason. The first question she asked me was, "Have you discussed this with Jon Favreau?" [President Obama's lead speech writer]. I said no, and then told her I'd demarcated over 70 of President Obama's speeches into the elements of a proposition. She will take a look at Abraham Lincoln and the Structure of Reason.
Paul Begala - I stopped by Paul Begala's office at Georgetown University, where he is a visiting professor. I'd noticed that Begala, who writes for Newsweek, had selected Eric Foner's The Fiery Trial as his favorite read for 2010 (page 56 of the December 19, 2011 issue). Apparently Begala won't be back at Georgetown until the second week of January. I left a copy for him of Abraham Lincoln and the Structure of Reason with the administrative assistant. I explained Lincoln's system to her, and she was very interested. She told me she would make certain Begala got the book, and that he would be interested in it. I sent an email to Begala at his Georgetown email, but as directed by the assistant, I included an email copy to her.
National Archives Bookstore on Constitution Avenue - I stopped at this bookstore to see if they had copies of Abraham Lincoln and the Structure of Reason. They did not. I introduced myself to the woman who seemed to be the manager that shift, gave her an explanation of Lincoln, plus Jefferson and the Declaration of Independence (showed her my laminates, which I carry with me). She checked, and said they did have the book at one time (possibly after David's talk in March at National Archives II?). She will check with their book buyer. I noticed they had a good number of Lincoln books, but generally only one copy of each book. Also, they had about ten Obama books, generally five to 10 copies per book.
New York Times Washington Bureau - I stopped at the New York Times Washington Bureau on I Street (not that far from the White House). Since it was between Christmas and New Years, there were a lot more empty desks than people (only about six people). I spoke with an assistant, gave her my card. She said no reporters were there right then to talk with me. She asked me when the Obama book was coming out. I told her the Savas Beatie web site said January 2012. She seemed interested in our web site, in Lincoln, more interested in Obama. I wrote my cell phone number on the card I gave her.
CSPAN - I stopped by the CSPAN office near the Capitol. The guard put me through to a receptionist, who gave me an email to contact Book TV (which I will do). She also forwarded me to a person's voice mail - I left a voice mail with a short summary about Abraham Lincoln and the Structure of Reason, and also Barack Obama, Abraham Lincoln, and the Structure of Reason.
We will be publishing the second book by this dynamic duo shortly, an exclusive ebook titled Barack Obama, Abraham Lincoln, and the Structure of Reason. Visit their informative website.