One of my favorite book marketing newsletters that I receive is from Book Marketing Expert. Their newsletter from December 22 titled “The Best of Book Marketing Expert 2011, Part 1” had two article links that I thought were important to share:
1. Top 5 Marketing Mistakes Authors Make, by Shennandoah Diaz
Short and to the point, this article might be a wake up call to new authors. To other authors in the publicity trenches, it should make perfect sense. Yes, we require you to market your book. Authors who understand this, and “help us help them” are the ones who stay on our radar and the ones whose books sell the best.
2. Strategic tweeting for authors, by Alan Rinzler
If you have been ignoring Twitter, now’s the time for a 2012 change. Big and small publishers expect their authors to be using social networking for book promotion, Twitter included. There is a helpful list of Twitter tips here. See also my Part 1 and Part 2 posts on the subject.
A Happy New Year to You All.