Here’s a good tip for radio hosts, regardless of if you have a show on an AM/FM station or internet radio: Post recorded audio interviews with your guests on your YouTube channel for additional exposure. Recently we started working with KBMW and host Doug Groff does this. They upload interviews to the radio show’s YouTube channel after accompanying the audio with some simple visual elements. As you listen to the interview, you see photos of the author, his or her book cover, additional photos, and links. You can check out their channel here.
Examples from three recent Savas Beatie author interviews:
Confessions of a Military Wife by Mollie Gross
Playing with the Enemy by Gary Moore
The Unpopular Mr. Lincoln by Larry Tagg
It’s a convenient way for the station to get more listener hits, and for the author to be able to share the link with family and friends, post on his or her website, and use as a sample to generate additional radio spots.