There’s one thing that I often forget, though, and it’s very important to keep in mind: thousands of people are tuning in and out of your radio interview every minute. They are punching the scan button on their car radios trying to decide what to listen to. They are turning the car off when they pull into work and missing the last half of your interview. They are turning the radio back on after running into the post office.
To overcome these obstacles and constant fluctuation in listenership, make sure to work the title of your book and pertinent information into the interview THROUGHOUT the interview, not just in the last baton pass the host gives you before thanking you and signing off. Get your message about your book out there no matter what part of the interview listeners hear.