Friday, April 3, 2009
Are you an author who is going to be traveling for business or pleasure this summer? If so, make sure to let your publisher know now to see if you can latch any bookstore or museum gift shop discussions and/or book signings onto your trip. Some bookstores will schedule table book signings on short notice. All they need is enough time to order additional copies of your book from their warehouse. Other bookstores that do a lot of promotion for events by posting the listing on their website, adding it to their newsletter, and creating fliers need more advance notice. For example, Community Relations Managers at Barnes and Noble bookstores usually work three months in advance. In other words, they have to turn in their July event line up calendar in April.