A number of our authors have great websites which they use to inform the public, provide information, and, of course, promote and sell their titles. One such website is the Basic Training website Sergeant Michael Volkin has for his books The Ultimate Basic Training Guidebook and The Ultimate Interactive Basic Training Workbook, found here.
Sergeant Volkin has incorporated just about every website feature you could imagine: book sales, e-newsletter, forum, blog, articles, a radio show, and more!
One of the obstacles he faced was how to get his website higher up in search engine page rankings. (Type Basic Training into Google and you get more than 35 million hits.) Who digs through more than a few pages when looking for something? The author has done some great search engine optimization work to get his website higher in search engine results with a good outcome.
Volkin’s website and the additional content he offers are perfect examples of how to create a website community where users go (and come back to) for information.