Another independent publishing company, Angle Valley Press, recently contacted us with a question regarding mailing out review copies: Do we specify on the book somewhere that the copy is a review copy? And, therefore, not meant to be resold. (Unfortunately, this happens more than we would like.)
When we print advanced reading copies, we always denote that the book is strictly meant to be used for reviewing purposes by including the following predominantly on the front and back covers: ADVANCED UNEDITED COPY, NOT FOR SALE.
However, some reviewers only review final copies of books so we send out another round of review copies upon publication. We are going to have a rubber stamp made that says REVIEW COPY, NOT FOR SALE and stamp it in on the first page inside the book before mailing out these review copies.
So when preparing review material, make sure to keep in mind the requirements of the reviewers as well as considering ways to prevent the abuse of the books. Even some reviewers might be unscrupulous . . . we’ve seen review copies listed on eBay auctions in the past! Especially after Book Expo America, but more on that next week.