One of my favorite industry-related books is Beyond the Bookstore by Brian Jud. It helps publishers and authors who understand and appreciate that “the worst place to sell a book is a bookstore” determine other possible sales outlets.
I heard Mr. Jud speak at Book Expo
We have done this successfully with a number of our titles such as Champion Hill: Decisive Battle for
I told Brian Jud that this is a great way Savas Beatie can work with an organization we support, help spread the word about our books to our target audience, and sell copies we wouldn't have sold in the book trade.
Mr. Jud wrote back, thanked me for the info, and said he would include it in the next edition of Beyond the Bookstore! That’s definitely a good reason to add the second edition to our bookshelf. =)
I frequently come across opportunities like this. Authors looking for content for their books. Journalists looking for information for an article they are working on. Editors gathering content for their newsletter or journal. Answering requests like this by offering your ideas and examples only takes a few minutes and can pay off in terms of exposure.