Emailed updates and information – when is it too much?

I received a video link from Steve Harrison this week. He offers a lot of free phone seminars, video clips, resources, etc. Some of them are helpful, some are just pushes to sign up for their classes and programs. The 13-minute video I watched this week is posted here.

The title is “Steve Harrison reveals the most costly website mistake to avoid plus how to get his web designer to build you a better site.” If you don’t have 13 extra minutes, he says the most costly mistake is “expecting people to buy the first time they visit your site.” And then if they don’t, not having a way to follow up with them. The video goes on to explain some important website features, such as having a sign up form for a newsletter or offering an incentive (such as a list of tips or a packet of resources) to the viewer if they fill out a contact form.

Steve Harrison also explains how important it is to frequently send potential customers information. My question is, how much is too much? I know I’ve unsubscribed to newsletters, or found myself clicking delete on emails before even opening them, if I think I hear from the company too often. I’m following Ted Savas’ quiz model by posting the question on the left.