Radio Interview Channel on YouTube

Here’s a good tip for radio hosts, regardless of if you have a show on an AM/FM station or internet radio: Post recorded audio interviews with your guests on your YouTube channel for additional exposure. Recently we started working with KBMW and host Doug Groff does this. They upload interviews to the radio show’s YouTube channel after accompanying the audio with some simple visual elements. As you listen to the interview, you see photos of the author, his or her book cover, additional photos, and links. You can check out their channel here.

Examples from three recent Savas Beatie author interviews:

Confessions of a Military Wife by Mollie Gross

Playing with the Enemy by Gary Moore

The Unpopular Mr. Lincoln by Larry Tagg

It’s a convenient way for the station to get more listener hits, and for the author to be able to share the link with family and friends, post on his or her website, and use as a sample to generate additional radio spots.

Getting Partners for Your Book

I listened to an interesting teleseminar offered by Steve Harrison yesterday, titled “How to Get Major Companies and Nonprofits to Sponsor the Promotion of Your Book, Product, or Service to Millions of People. . . FREE!!”

Like many of these phone calls, there is a call-to-action to sign up for a pricey seminar to get the whole package and additional info, but there are some good tips and advice that anyone can implement after listening to the free phone call.

I also watched a video featuring Brendon Burchard (who was interviewed on yesterday's call) today listing nine different areas that one can explore for sponsorship and partnership, embedded below. They are:

1. Live events
2. Educational programs
3. Corporate programs
4. Product buys/launches
5. Promotions
6. Websites
7. Services
8. Causes
9. Tours

The video gives good examples or explanations of each, and even mentions a phrase that was unfamiliar to us here until last week: “financial literacy.” Stay tuned for more on that subject, and how we are incorporating it into one of our titles this year soon . . .