Wednesday, December 30, 2009

Reporter Connection Launches

We’ve been using HARO, Help a Reporter Out, for quite some time now. Three times a day, I get an email with a list of requests from reporters looking for sources, segment producers looking for guests, bloggers looking for products to review, etc. I scroll through the list to see if any of our authors are experts in subjects that match up with a request. If so, I send the HARO contact an email with more information on our author and his or her book. It’s led to some good coverage for books such as Flying Drunk, Surviving Military Separation, and The Elementary Common Sense of Thomas Paine in newspapers and on radio stations, websites, and blogs.

Bradley Communications, who we turn to for lots of book marketing and publicity help, recently started a service called Reporter Connection. It’s in BETA now and I receive one email a day with a similar list of reporter requests for sources. That might increase to three emails a day as the program grows. So far the only differences I’ve noticed between HARO and Reporter Connection are:

  • With HARO you send an email directly to the people who make the request (sometimes with a blind email address, like Craigslist uses). Reporter Connection uses an online contact form where you submit answers to general questions in a few different fields.
  • The user interface for Reporter Connection seems better, easier to read but still basic enough to scroll through the requests quickly.

Will keep you posted as I compare the two.

Happy New Year to All!

Tuesday, December 29, 2009

If Alton Brown Can Make a Book Trailer in His Own Home . . .

. . . So Can You!

For those of you who aren’t “foodies” Alton Brown is the host of the successful show Good Eats on The Food Network, as well as the author of food and cookbooks.

His new book, Good Eats: The Early Years, came out this year. Watch the book trailer that is prominent on the publisher’s website and on You Tube.

It’s a different style than the book trailers that we normally produce. Ours usually have voiceover and music coupled with photos, video, and text. For authors who don’t know how to create this type of book trailer on their own (or don’t know somebody who can), try this Alton Brown model instead. Here are a few of the benefits:

  • Script – write and rehearse your script (note how the last half of the trailer is a huge plug for the book, what it includes, and why you should buy it, complete with repetition of the title and where you can find it)
  • Shot on location – from your very own home (use a library bookshelf as a background for a scholarly work)
  • Cameraman – a video camera, tripod, and swivel and you are set
  • Actors – there is one author on camera the whole time - you just need yourself!

You can produce your own book trailer. Tuna man optional.

Tuesday, December 22, 2009

Merry Christmas!

Merry Christmas from all of us here at Savas Beatie (Sarah, Veronica, Alex, Kim, and Ted). Here's a short video of our company Christmas party, for your viewing pleasure. =)

Wednesday, December 16, 2009

Some "helpful" advice

This article from The New Yorker is a couple months old, but I received it from a second family member the other day, and I thought it was too good not to post.

I would like to think that Richard Lowry's sound advice below, coupled with the help we give our authors, resonates better than this intern's email.

Funny, just the same.

Tuesday, December 15, 2009

Success in the publishing world

Please excuse such a lengthy absence on my part. Richard S. Lowry, author of our Spring 2010 release New Dawn, wrote the article below for the Savas Beatie Author News, a monthly newsletter we send to our authors with ideas, tips, and suggestions. I think it is relevant here as well, and I am posting it as a guest blog post.


Success in the publishing world requires 10% writing and 90% marketing skills. Don’t get me wrong, authors need to produce the best possible book they can write: that 10% is extremely important. Unfortunately, many very good books languish on the bookshelves and never achieve literary success.

Authors are usually introverts—observers of the world around them. They are precisely the wrong personality type to market their work. To be successful, we need to climb out of our shell and shout to the world that our work must be read. Today, we have all the tools we need at our fingertips. We can actually shout from inside our cocoon. Today, we have the internet.

In today’s internet jargon, we must do everything we can to take our message ‘viral.’ We can use the internet to acquire needed exposure in ways never possible before. I have built my own website at and I am constantly adding to my blogsite at Before I started my own blog, I befriended an administrator of a successful blog (web log – say it fast three times) He was eager to have my writing support as it added content to his site and I was happy in that I did not have to administer my own site. It was a way to get my feet wet in the ‘blogosphere.’

In addition, I became proficient enough to start my own facebook page at and my own Twitter site too It is surprisingly easy to start these pages. My only advice is to start small and add posts, followers/friends, and content as you become more familiar with the media. And, be careful to not put too much personal info out to the entire world.

Here is one more useful tool. The Google Alert is very powerful. You can sign up with Google and they will send you an email anytime any of your selected words/phrases are used on the internet. Best of all—it’s free. I use terms like USMC and Fallujah. When you receive an alert, it will direct you to the original post, where you can learn more about the subject, find websites devoted to your subject matter, and even post a comment to help gain even more exposure.

Lastly, I want to give you a place to write and gain exposure that requires little to no internet experience. I recently became a writer for Check out my articles at I can help you and you can help me. Please visit my posts, comment and subscribe. This will help me expand my exposure on and if you contact me through Savas Beatie, I can submit your name for consideration as one of their reporters.

If you have any questions, or need any assistance, please feel free to contact me through Ted Savas or Sarah. Next time I will talk about going out in public.

- Richard S. Lowry, author of New Dawn: The Battles for Fallujah,